I blend Social Work values with solo founder grit to help your brand thrive.
You started your business to make a difference, but lately, you’re so buried in the tech, admin, and day-to-day operations that you’ve lost touch with the joy of your mission.
That’s where I come in. I’m Natalie, the founder of Blend Support, and I bring a unique professional tapestry to your business. I don’t just check boxes; I’ll partner with you to solve problems, streamline your systems and give you your time back.
My Background (The "Blend")
︎ 16 Years of Holding Space & Solving Complex Problems
Before stepping into this role I spent 14 years as a Social Worker in Adult Social Care and 2 years in the charity sector setting up a pilot project. My background has taught me how to navigate complex situations calmly, listen thoroughly and maintain an entirely non-judgmental, solution-focused approach. If you’re feeling overwhelmed by your business, I’ll bring an organised, grounded energy to help clear the chaos.
10 Years of Bootstrapping & Scaling E-Commerce Brands
I don’t just understand business in theory, I’ve lived it. I built, scaled, and ran two of my own eco-friendly and ethical e-commerce brands from scratch. I did it all myself: building Shopify and Etsy stores, mastering SEO, running email marketing campaigns, and managing social media. I know exactly what it takes to turn values into sales. Since working as Virtual Assistant I’ve supported ecom founders, personal trainers and coaches using the knowledge I’ve built over years of trial and error. Let me take a few tasks of your plate so you can focus on what you enjoy most.
Feedback From My Clients
How I Can Help
As your virtual assistant and strategic partner, I am just as happy taking the lead on a project as I am working independently in the background. My professional background means I can seamlessly jump across industries and platforms to deliver exactly what you need.
Here is a snapshot of what I’ve done for other purpose-led businesses:
For E-Commerce Founders: Built and maintained Shopify websites, optimised Amazon and Etsy stores for better visibility, managed product uploads and day to day operations, wholesale stockist outreach and relationship building, social media support and customer services.
For Wellness & Education Professionals: Partnered with personal trainers, health & wellbeing coaches, and a forest school nursery to build their websites, launch social media channels, support to manage a membership community and provide planning and accountability sessions to keep them on track.
Whether you need a full website audit, a ghostwritten blog series, or someone to take over your daily admin so you can finally breathe, I’m here to make it happen.
Ready to find your perfect balance?
Chat with me
If you’re wondering how I can help book in for a free 20 minute chat and let’s see if we’re a good fit!

